Business Development
Bisbee & Associates has core competencies in marketing efforts related to renewable energy and energy conservation. 

For renewable energy and energy management companies engaged in providing a solution or a bundled service offering, B&A can help:

  1. Reach new markets
  2. Increase sales and marketing efficiency
  3. Increase both top-line and bottom-line performance

B&A typically operates on some combination of fee and performance basis for our clients, as our ideal structure shares both risk and reward evenly with our clients.  At the end of the day, our services are about adding value to the revenues and margins of our clients.

Our Process

B&A has worked to build energy management and renewable energy solutions in specific market segments.  For example, we work with Novar for restaurant energy management, and H2O Applied Technologies on hospital energy management.

Generally, we are looking for aggressive and growing service providers with a unique solution related to energy management or renewable energy.  We then work with our clients to:

  1. Business Plan ExecutionDevelop a strategic marketing plan, including appropriate channel development, market sizing, pricing, target market segmentation, value proposition development, and an execution plan
  2. Execute the plan, which generally includes:
    • Outsourced direct sales efforts
    • Tactical marketing deployment
    • Ongoing performance measurement and metrics
    • Performance-based compensation structures

Markets

Bisbee & Associates has a long track record in deploying energy management and renewable solutions in many markets.  Specific areas of experience and expertise for new technology companies or solution providers include:

If your organization is attempting to reach customers in any of the above-listed markets, and you provide a solution related to energy management or renewable energy … you NEED to talk to us.